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Dec 21, 2022

Bonjour! I wanted to share that I am taking a bit of time off from editing and sharing new podcast episodes for a few weeks while I finish working on my hormone healing cookbook (more info coming soon!). The good news is there are plenty of other episodes from previous seasons you can catch-up on (binge!) while I step away from the microphone. For instance, have you listened to my conversation with Tiila Abbit, founder of the eco-conscious and socially responsible makeup brand, ATHR Beauty? If you haven’t yet, press play now because you’re in for a treat! Happy listening!


ATHR Beauty's products are one-of-a-kind! The color palettes are playful, the mascara is voluminous, and the lip cremes are smooth and moisturizing! Not to mention that each product works as well, if not better, than your conventional makeup brands. And, the cherry on top? This makeup brand is 100% recyclable, free of child labor, vegan, cruelty-free, and "clean." 

In this episode Tiila and I explore  the journey that led her here, how she became Sephora’s Senior Director of Product Development working on their sustainability initiative, what inspired her to launch her own makeup brand, how she creates her products, the motivation behind creating packaging that is 100% recyclable, greenwashing in the beauty industry, the challenges around defining the term “clean beauty”, why not all synthetic ingredients are harmful, and so much more.

I absolutely loved chatting with Tiila and learning about the inspiration behind ATHR Beauty and know you will too! Ready to get a sneak peek at what it takes to create a successful, “clean,” and environmentally-friendly make-up brand?  Press play now!

The Wise Consumer Show Notes