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Mar 5, 2020

Katie Patrick is an amazing woman. While she humbly describes herself as an environmental engineer, author, and "Fitbit for the Planet" designer, I would call her a jack of all trades -- a renaissance woman on a mission to save the world. 

Katie is the founder of Urban CanopyHello World Labs, and most recently the author of one of my new favorite books, "How To Save The World!

In this episode we chat about:

- Why Katie decided to close down Australia's largest VC-funded environmental media company, Green Pages (a business she founded and had been running for 7 years) to launch Hello World Labs, a creative technology lab. 
- The Value Action Gap (one the biggest mistake social entrepreneurs make when they’re launching a new environmental or social project/business).
- The role and importance of social comparison and behavior change in regards to sustainable living.
- How to make REAL and measurable changes when it comes to saving our planet.
- The importance of utilizing technology when it comes to solving complex environmental issues.
- How to find your creative genius zone and why it matters.
- Her entrepreneurial challenges over the years.
- The challenges she’s faced as a single parent while following her dream to make a difference in our world. 
- And so much more!

Truly this was such an amazing conversation and one I know you'll really enjoy. Happy listening! 

Connect with Katie Patrick:
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