Aug 5, 2020
Did you know, the average woman uses about 12 different skincare products a day!? I mean think about it, between face wash, lotion, shampoo, deodorant, toothpaste, makeup, etc. On average, according to the Environmental Working Group, about 150 different ingredients are being applied to our skin every day. And, unfortunately, most of us have no idea what those ingredients are. This matters because oftentimes these ingredients can actually be quite harmful to our health, think endocrine disruptors, carcinogens, skin irritants, etc.
If you’ve been listening to the podcast for awhile or following the blog you know that I am super passionate about reducing our exposure to harmful ingredients such as those often found in makeup. Which is why I am super stoked to share today’s guest with you -- Tiila Abbitt, the founder of one of my favorite makeup brands, ATHR Beauty! ATHR’s products are amazing -- the color palettes are super cool and obviously, all of the products work really well … and the cherry on top? This makeup brand is zero-waste, i.e. 100% recyclable, free of child labor, vegan, cruelty free, and free of harmful chemicals found in most other makeup brands.
I absolutely loved chatting with Tiila and learning more the inspiration behind ATHR Beauty. In this episode Tiila and I explore the journey that led her here, how she became Sephora’s Senior Director of Product Development working on their sustainability initiative, what inspired her to launch her own makeup brand, how she creates her products, the motivation behind creating packaging that is 100% recyclable, greenwashing in the beauty industry, the challenges around defining the term “clean beauty”, why not all synthetic ingredients are harmful, and so much more.
Ready to get a sneak peek at what it takes to actually create a successful "clean" and environmentally-friendly make-up brand? Press play now!