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Oct 27, 2021

After her mother and sister were both diagnosed with breast cancer, Gabriela Navejas, the co-founder of Madame Gabriela lipsticks, made the commitment to reduce her exposure to potentially harmful chemicals — including those that might be lurking in her cosmetic products.

While she was able to relatively easily replace her skincare products, finding a “clean” luxury lipstick brand that effectively performed was, unfortunately, not as simple.

Frustrated by the lack of options for "clean" luxury lip care that exceeded her standards of quality, efficacy, and sustainability, Gabriela, along with her co-founder Geoffrey Christiansen, decided to create her own brand of eco-friendly, luxury lipsticks.

After two challenging years of trial and error the team’s female chemist finally achieved a "clean" beauty coup d'etat: Mānuka honey rich goodness synthesized with a tsunami of non-toxic and sustainably-sourced ingredients.

Today, Madame Gabriela is an award-winning, fully transparent, "clean" luxury lipstick brand that is both high performing and planet-friendly.

In this episode, Gabriela and I chat about:

  • The journey that led her to launching a low-waste, "clean" luxury lipstick brand
  • Why using non-toxic ingredients was, and still is, so important to her
  • The health benefits of Mānuka Honey, one of the key ingredients in Madame Gabriela’s lipsticks
  • The entrepreneurial challenges she faced while launching a new brand during a global pandemic
  • How she defines beauty, and so much more!

I am so eager for Gabriela to share her journey, mission, and story with you today. Press play to tune-in now!

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The Wise Consumer Show Notes: